302 Pages I Hardcover

Big tech knows all your secrets and sells them to the highest bidderthis guide for the everyday tech user explains how it happens, why it matters, and how to protect yourself and your most precious commodities, your identity and privacy.

THE GUIDE TO USING EVERYDAY TECHFROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOKWITH EYES WIDE OPEN.

What if somebody knew everything about you? Your . . .
relationships: work, social, and private
family history, finances, and medical records
even your exact location . . . at any time of the day
personal preferences and purchases

Somebody does. That somebody is Big Tech.

Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do.

And they make billions of dollars by cashing in on your private data.

Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by:
threatening our privacy, discovering and disseminating our personal information.
spreading dangerous misinformation from foreign governments and bad actors.
manipulating our behavior, affecting what we see, buy . . . even who we vote for.

So, what can we do about it?

This eye-opening book provides vital information that has been out of reach to those who need it mostthe millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech usesand abusesyour personal information. And she proposes a bold blueprint for reforming these corporate behemothsincluding a data dividend.

Your Data, Their Billions is a guidebook to everything at stake in our digital society, from Big Techs overreach into our daily lives to its practices that threaten our democracy. Knowledge is powerand it starts here.